photo credits to owner/Dermablend
by ISAH V. RED
It is never easy to find the “perfect” endorser most especially when companies are looking for a long term partnership—one that will not only give their brand a good recall but to practically help mold the product’s image and convey its effectiveness to the Filipino market.
It has always been Dermablend’s pride in having Sam Milby as official endorser for Dermablend Papaya Orange Whitening soap for five consecutive years.
BCP Dermatological Corporation has been catering to dermatologists for years. Somehow, it has proven itself to the ethical industry when the company decided to launch Dermablend Papaya Orange Whitening Soap in the consumer market in 2006.
Sam Milby just came out of PBB Season 1 when the officers of the company decided to sign him as the official product endorser.
His face, irresistible smile, and incredible charm completely caught our attention. He is as refreshing as a newly bathed body, so the compsny decided to steer away from the bandwagon of female models and artists endorsing skin care products.
Dermablend wanted to be different as it wanted its endorser to not just sell the product. The company wanted him to believe in its good quality, and be part of the Dermablend family.
In the past four years of having Milby as an endorser, the company’s experience with him is not enough to be described as satisfactory. Everyone in Dermablend says it is a journey that completely reached beyond their expectations.
‘Our conviction of having. Sam Milby as our endorser is stronger than before because not only he personally uses Dermablend Papaya Orange Whitening soap, he is also willing to go the extra mile of reaching out to the consumers whenever we’ll have him in our mall shows,” says Dermablend’s top honchos.
Indeed, Dermablend’s relationship with Sam Milby is not superficial. “We don’t only believe in his abilities as an artist, but we also believe with the fact that he believes in our product. And every year, he looks forward to another year with Dermablend and that is, for us, “perfect” enough.
“Dermablend from pioneering on skin whitening in the Philippines to strengthening local skin invasion for men and women,” they insist.
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